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VuePoints – Winter 2023 – E1

VuePoints / December 26, 2023
Season’s greetings! I’m John Cobb, one of the merry minds behind VuePlanner , and I’m here as the Chief Elf Officer. Delighted to unwrap our latest wintry VuePoints newsletter for you! In this edition, we’ll be diving into the remarkable growth in AI, CES announcement, podcast recommendations, and more. I’ve handpicked the finest updates from our bustling industry to ensure you’re up to date on the latest in our industry. These insights are as precious as a perfectly wrapped gift under the tree!

Agencies Hope AI Helps with Content Transparency, Anticipation and Commerce in 2024

Agencies anticipate leveraging AI for improved content transparency, anticipation, and commerce in 2024. This Digiday articles discusses how this technology aims to enhance decision-making processes, ensuring better insights and predictive capabilities for marketers. The goal is to use AI as a tool for greater visibility into content performance and consumer behavior, aiding in more strategic advertising approaches. Learn more.

To Work Well with GenAI, You Need to Learn How to Talk to It

This Harvard Business Review article discusses the importance of communication skills when collaborating with GenAI, emphasizing the need to adapt dialogue for effective interaction. It highlights that GenAI operates differently from humans, requiring concise, precise, and structured communication to achieve optimal results. Understanding its language nuances and providing clear instructions are crucial for seamless cooperation. Ultimately, mastering communication techniques tailored for GenAI is essential for successful collaboration and productivity. Learn more.

The holiday season is often viewed as a time for marketers and advertisers to take a well-deserved break after the rush of Q4 campaigns. But savvy marketers will view this time as a lucrative opportunity otherwise known as Q5. Also known as the “hidden quarter,” Q5 is the period immediately following Christmas until about mid-January, when people are on vacation or slowly returning back to work. This is the best time to utilize any remaining annual budget while ramping up your Q1 planning. Learn more.

We’re thrilled to announce that VuePlanner be attending CES 2024! 🚀 Join us at this premier tech event to explore groundbreaking innovations, network with industry leaders, and discover the future of our industry. See you there!

This week’s Post of the Week spotlight goes to Clayton McLaughlin . His post highlights the reality of how unprepared most of the advertising world is for this impending transition away from third-party cookies. His presents a graph that that demonstrates how the majority of programmatic activity still relies on cookies. This post provides 4 tips on how to make the transition easier for you. Check it out here.

This week, I have been really enjoying the latest episode of the Next in Media podcast. The host talked with Jason Bunge, CMO of Hasbro, on why there are more options than ever to advertise to kids, and why the kids landscape is also more challenging and uncertain to navigate. Give it a listen here.

In honor of the holiday season, here is some bonus content. These are some of my favorite holiday ads. But be warned, they can pull at your heartstrings.


Doc Morris