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VuePoints – Summer 2023 – E6

VuePoints / July 31, 2023

Hi! I’m John Cobb, CEO and Co-Founder of VuePlanner. I want to offer you a weekly summary of noteworthy #AdTech, #AI, and advertising news from diverse sources. Stay informed effortlessly with our condensed insights, making it easier to navigate our ever-changing world. My goal is to create a valuable resource for staying up-to-date.

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NBCU Uses BravoCon to Navigate Weak TV Upfront

This Variety article discusses NBCUniversal‘s performance during the Tokyo Olympics and #BravoCon events, highlighting weak TV upfront sales. The company faced challenges in attracting advertisers and generating significant revenue. The article provides insights into the current state of the TV industry and its impact on NBCU’s business strategy moving forward. Learn more.

National TV ad Spend Forecast Drops

Kelsey Sutton’s article for Marketing Brew discusses a decline in the forecasted national TV ad spend due to a sluggish upfront marketplace. As a result, advertisers are hesitant to invest in #TVadvertising, affecting the industry’s overall revenue. The decrease in ad spending is attributed to uncertainties and challenges in the market, leading advertisers to explore alternative marketing channels. Learn more.

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Google Introduces New AI-Powered Ad Solutions to Drive Demand

Vidhya Srinivasan discusses Google‘s introduction of new AI-powered ads aimed at boosting demand. By leveraging artificial intelligence, these ads aim to enhance targeting and relevance for advertisers, potentially leading to increased customer engagement and sales. The technology is designed to optimize ad performance and provide a more effective advertising solution for businesses. Learn more. 

YouTube Shorts Tests Turning Comments into TikTok-Style Videos

Jay Bonggolto reports in an Android Central article that YouTube is currently testing a new feature called “Viewer-created Shorts” which showcases user-generated short videos along with real-time comments. This feature is part of YouTube’s effort to boost user engagement and make the platform more interactive. By incorporating comments in these short videos, YouTube aims to create a more immersive and community-driven viewing experience for its users. The test is likely to gauge the reception and potential popularity of this new feature before a wider rollout. Learn more. 

The Google Ad Machine Hypes Gen AI As Its Next Big Thing

This recent article from AdExchanger discusses how Google’s ad business has returned to growth, and the company is now promoting Generation AI (Gen AI) as its next significant advancement. #GenAI combines machine learning and artificial intelligence to optimize ad performance and improve targeting. Google’s focus on Gen AI suggests a continued emphasis on leveraging advanced technologies to enhance its advertising capabilities and cater to advertisers’ needs. Learn more.

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Are you eager to gain insights into the world of marketing from industry experts? Look no further than the “Building Better CMOs” podcast! In this episode, Greg Stuart, the CEO of MMA Global, has an exciting conversation with Diana Haussling, the VP and GM at Colgate-Palmolive North. Listen in as Diana shares her valuable experiences and strategies for success in the fast-paced and competitive #marketinglandscape. Discover how she navigates challenges, embraces innovation, and drives growth for one of the world’s most renowned consumer brands. Listen for yourself here. 

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This week’s post of the week comes from Quigley-Simpson. They chose to give a shoutout to Scott Marsden, their President of Media, Data and Analytics, for joining a, #AIMM panel and shared his thoughts on building new AdTech systems focused on diversity and inclusion. Check out the post here. TV