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VuePoints – Autumn 2023 – E9

VuePoints / November 27, 2023

Hello!  I’m John Cobb , CEO and co-founder of VuePlanner , and I’m truly grateful for this chance to connect with you. As we approach this season of gratitude, I’m thrilled to share our latest VuePoints Newsletter—a cornucopia of insights and updates. Join me in this edition as we feast on the exciting developments in leadership, multicultural advertising, YouTube, and beyond. Just like a bountiful Thanksgiving table, I’ve gathered the juiciest industry updates from the past week, ensuring you’re stuffed with the freshest insights. Trust me, these nuggets of wisdom are like the cranberry sauce of our industry—essential and oh-so-delicious!

 Learn to Live in the Moment

This article from Texas CEO Magazine emphasizes the importance of living in the present moment. It discusses the significance of mindfulness and being fully engaged in the current experience, rather than getting caught up in past regrets or future anxieties. It explores the benefits of mindfulness in reducing stress, enhancing decision-making, and improving overall well-being for CEOs and business leaders. The article encourages practicing mindfulness as a tool to navigate challenges, make better choices, and lead with clarity and focus. Learn more.

GroupM, Google To Assess Impact Of Sandbox APIs On Advertising

 This MediaPost article covers GroupM and Google‘s collaboration to evaluate Sandbox APIs’ effects on advertising measurement. It delves into their joint efforts to assess the impact of these APIs on ad measurement tools and practices, especially within the Privacy Sandbox initiative. The aim is to understand how these changes could alter ad effectiveness and measurement metrics while adapting to evolving privacy regulations. The partnership seeks to navigate the evolving landscape, ensuring advertisers can still effectively measure ad performance in a privacy-centric digital environment. Learn more.

Technology Tools For Marketers To Reach Diverse Audiences

This article from Chief Marketer explores technology tools that aid marketers in reaching diverse audiences through multicultural marketing strategies. It discusses the importance of these tools in understanding and engaging with various cultural groups effectively. The focus is on leveraging data-driven insights and specialized platforms to create targeted campaigns that resonate authentically with diverse demographics. Learn more.

Keke Palmer and Google Show ‘100% Pure Love’ to Black-Owned Businesses

This article from Adweek highlights Keke Palmer’s collaboration with Google to spotlight and support Black-owned businesses through the “100% Pure Love” campaign. It discusses Palmer’s involvement in creating an anthem video celebrating Black entrepreneurs and their contributions to various industries. The campaign aims to uplift these businesses by showcasing their stories, products, and services, amplifying their visibility and fostering community support. Palmer and Google strive to empower and promote economic growth within the Black business community through this initiative. Learn more.

This week I have really been enjoying the WARC Podcast. In the episode I have linked for you, Mondelēz International’s Global Senior Vice-President for Consumer Experience and Digital Commerce, Jonathan Halvorson, MBA , spoke to WARC’s Anna Hamill about pricing strategies through inflation, the artificial intelligence revolution, and brand purpose in a polarized world. Give it a listen here.

This week’s Post of the Week spotlight shines on Ryan Reynolds . Ryan is known for his clever advertising strategies and this season he brings us another one. Ryan and Amy Smart revisit their roles from the movie Just Friends to create a very entertaining ad for Aviation American Gin. I encourage you to check out the full ad here.