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VuePoints – Autumn 2023 – E11

VuePoints / December 8, 2023

Hi There! I’m John Cobb , CEO and co-founder of VuePlanner, and I’m thrilled to present our latest VuePoints newsletter to you. This edition covers substantial strides in AI, CTV, YouTube, and beyond. I’ve handpicked crucial updates from our ever-changing industry to ensure you stay informed about the most recent developments. I’m certain these insights will benefit you.

 Media’s Uncharted Path Ahead

This article from Zeta Global explores the uncertain future of media and advertising, emphasizing the rapid shifts in consumer behavior and technological advancements. It delves into the challenges and opportunities posed by privacy concerns, data regulations, and the evolving landscape of digital platforms. Ultimately, it highlights the necessity for adaptability and innovation within the industry to navigate this uncharted path effectively. Learn more.

CTV Is Poised To Overtake Linear

This AdExchanger article discusses forecasts indicating that CTV is on track to surpass traditional linear TV in global ad spending. It highlights the rapid growth of CTV advertising due to increased viewership and the shift of ad budgets towards digital streaming platforms. The projections underscore the rising significance of CTV as a prominent advertising channel in the evolving media landscape. Learn more.


Roku: Reaction to it’s 2024 Prediction

Roku Inc.’s prediction highlights the diminishing importance of traditional TV as audiences seek more diverse and affordable content platforms, prompting advertisers to pivot towards streaming for better audience targeting. The introduction of ads on Prime Video & Amazon Studios and the growth of ad-supported Netflix and Disney+ subscribers will significantly expand streaming ad inventory, impacting the overall TV advertising market. The challenge lies in deciding how to distribute ad spending between traditional linear TV, primarily for broad reach, and connected TV, with the value of streaming ad inventory hinging on its ability to reach unique audiences compared to traditional TV. Learn more.

Google launches its largest and ‘most capable’ AI model, Gemini

Google has introduced Gemini, its largest and most powerful AI model, designed to handle complex language tasks. It boasts advanced capabilities in understanding context, nuance, and language nuances, aiming to enhance various AI applications. This CNBC article discusses how Gemini stands out for its vast scale, processing trillions of parameters, potentially revolutionizing natural language processing and powering a wide array of Google’s products and services. This release marks a significant milestone in AI development, showcasing Google’s commitment to pushing the boundaries of AI capabilities. Learn more.

From FAST Channels to Co-Viewing, CTV Advertising Will Look Different in 2024

This Digiday article outlines the expected shifts in CTV advertising strategies anticipated by 2024. It highlights the emergence of “fast channels,” akin to streaming’s live TV offerings, and the trend of co-viewing experiences, where multiple viewers engage with content simultaneously. CTV advertising is projected to evolve with more interactive and personalized formats, emphasizing engagement and targeting specific audience segments. These changes underscore the industry’s adaptation to viewer behavior and the pursuit of more engaging ad experiences within the CTV landscape. Learn more.

In lieu of a podcast recommendation this week, I wanted to share this great video from TED. Carol Dweck researches “growth mindset” — the idea that we can grow our brain’s capacity to learn and to solve problems. In this talk, she describes two ways to think about a problem that’s slightly too hard for you to solve. Are you not smart enough to solve it … or have you just not solved it yet? A great introduction to this influential field. I encourage you to watch for yourself here.

This week’s Post of the Week spotlight goes to Cornell University. They have just signed on as an inaugural member of the AI Alliance, an international community of researchers, developers and organizational leaders committed to supporting and enhancing open innovation in artificial intelligence. Check out the full post for yourself here.