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VuePoints – Summer 2024 – E1

VuePoints / July 1, 2024

Hi there! I’m John Cobb , the CEO and co-founder of VuePlanner , and it brings me immense pleasure to introduce our latest VuePoints Newsletter, teeming with exhilarating content! Immerse yourself in articles curated to enhance your Cannes experience, enlightening podcasts, cutting-edge marketing trends, and more, offering a treasure trove of insights to ensure you stay ahead of the curve. Enjoy the journey!

Talking YouTube and the State of the Ad World Live From Cannes

In this article, Michael Shields explores the evolving dynamics of YouTube and its impact on digital media. He delves into the platform’s shifting algorithms, the rise of influencer culture, and the challenges creators face in monetization and audience engagement. Shields provides a comprehensive overview of how these factors shape the current state and future direction of online content creation.

How AI showed up at Cannes Lions 2024

This Digiday article discusses the prominent role of artificial intelligence at the Cannes Lions 2024 festival. It highlights AI’s influence across various aspects of the event, from creative tools to data-driven insights and virtual experiences. The piece explores how AI is transforming marketing strategies and enhancing creativity, showcasing innovative applications and discussions among industry leaders. Overall, it underscores AI’s growing significance in shaping the future of advertising and digital media at prestigious global events like Cannes Lions International Festival of Creativity .

In this The Wall Street Journal video, discusses the relationship between creators and the AI industry, the importance of inclusion and representation, and shaping the future of the media industry with current technology. Give it a watch here.

This week’s Post of the Week spotlight goes to Janet Balis . During her time at Cannes Lions 2024, Janet was able to sit down with Michael Shields to record an episode of the Exploring the YouTube Ecosystem podcast. They had a great conversation about the future of media and marketing on his series Next In Media. Check out her full post here.

This week, I have really enjoyed listening to the HBR on Leadership podcast. The episode I have linked for you features adventurer and environmentalist Rick Ridgeway. This episode discusses why good communication, ambitious goal setting, and meticulous planning are essential in both mountaineering and business. Give it a listen here.

David Clutter is now the VP of Sales, Agency Partners at NextRoll.

Alycia Mason is now the CEO of Wavemaker US.

Brad Stockton is now EVP, Head of U.S. Media Investment Solutions at dentsu.

Shana Harman is now the VP, Strategic Product Management at Publicis Media.