Podcast content is booming! Visual podcast content is uploaded to YouTube when the artists film their audio recording session. These videos can come in the form of full-length episodes, clips, highlights, or animations. Podcasters are choosing to expand into the YouTube platform in order to grow their audience and diversify their content.
Viewers have searched this type of content 80% more in the last two years, and 43% of podcast listeners say that they prefer to find their favorite podcasts on YouTube over any other streaming platform. As you can see in our chart below, podcast content has been steadily growing over the last 5 years, excluding a short dip in 2020 at the beginning of the COVID-19 pandemic.
VuePlanner can help you harness the power of podcast content on YouTube and extend the recess you are already seeing in your current marketing strategy.
There are more than 116 million monthly podcast listeners as of March 2021, brands and agency investment teams can now tap into that audience with VuePlanner’s curated podcast categories. These custom categories give advertisers the ability to extend their current Podcast strategies with the power of video messaging and the massive reach of YouTube. Our team has forecasted nearly 481 million views across 13 podcast categories including, true crime, news and politics, business and finance, and more.
Talk with our team today to learn how we can help transition your audio ads into video adds for YouTube and expand your podcast advertising reach.
Resources:
https://www.thinkwithgoogle.com/marketing-strategies/search/podcast-mobile-search-statistics/
https://www.smallbizgenius.net/by-the-numbers/podcast-statistics/#gref
https://www.alistdaily.com/entertainment/youtube-pays-podcasters-to-create-videos-of-their-shows/