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VueMetrics Breakdown: Beauty

Beauty / August 10, 2022

It’s not a surprise that beauty content is one of the biggest categories on YouTube. But did you know that one third of women participating in a Statista poll reported that they watch beauty content on YouTube at least once a week?

YouTube is the place to go for beauty tutorials, make up reviews, makeover reactions, and all things beauty! Shoppers find inspiration in these videos, and they use videos to make informed decisions about their next purchases. In fact, 45% of shoppers said that they watch a how-to video on YouTube that featured a product they were interested in before making the final purchase.

Beauty content on YouTube has always been popular, but once the pandemic hit in 2020, there was a slight dip in beauty videos being uploaded to the site. This is likely due to the fact that many people were working from home, so there was less of a need for the perfectly winged eye liner or wedding hair style inspiration. But as cases reduce and restrictions lift, beauty content is back and better than ever! Watch time for beauty content is up over 75%!

Our technology has located over 58K beautify videos that are monetizable, brand safe, and VuePlanner recommended. Get in touch with our team today to learn how VuePlanner can help you more effectively target your ideal consumer through YouTube ads.