As our digital world evolves, so does the way we shop online. But knowing what tools to use in this new digital landscape can be challenging.
75% of viewers agree that YouTube enhances the traditional shopping journey by delivering unexpected inspiration. So we know that shoppers want to see your ads. But with YouTube and Google’s wide variety of products and tools, determining which ones are the most effective way to market your brand can be a challenge. VuePlanner is here to provide you with useful insights that can make your YouTube advertising strategy more informed and easy to navigate.
Nikky Rettke wrote a wonderful article (Read It Here) on this for the Think with Google blog. We will summarize the three ways she recommends to take advantage of YouTube’s online shopping growth.
The first step Rettke recommends is starting a Video Action Campaign. This type of campaign will spread your video ad across the YouTube home page, connected TV, watch pages, search, and more. If you want to encourage viewers to shop, consider adding a product feed to your campaign. This will allow your ad to be attached to browsable product imagery to help direct viewers to specific products on your website. When a product feed has been added, we have seen these campaigns achieve over 60% more conversations.
Next, Rettke suggests expanding your reach by creating some discovery ads using the same assets from your Video Action Campaign. Doing so will expand your reach with Google’s personalized feeds showing your ads across Home and Watch Next feeds. These ads catch the attention of the views as they browse all of Google’s platforms. We have found that more than 60% of the brands who combines their Video Action Campaigns with Discovery Ads see conversation at or below their original CPA.
The third and final top that Rettke discusses in her article is in regards to leveraging Influencers. YouTube’s BrandConnect product can utilize the unique influence of YouTube creators for your brand. Most creators talk about their favorite brands in positive and authentic ways that are meaningful for the viewers. The BrandConnect tool offers solutions that help advertisers with creator campaigns, and they pair advertisers with relevant creators. Over 50% of viewers say that sponsored or branded content on YouTube makes them more likely to consider a brand.
Utilizing these three steps together can result in a strong YouTube ad campaign that encourages your viewers to shop your site. Our VuePlanner team can help to even further locate the exact videos and keywords that will help you to find your target audience in the vat YouTube space.
Let’s get started today so our team can show you how to turn your viewers into shoppers with three easy steps.