Media consumption habits are continually evolving, particularly among Gen Z (born between 1997 and 2012). This generation, deeply integrated with technology, has established distinct preferences that brands must understand to engage effectively. With an estimated 66.5 million Gen Z smartphone users projected by 2025, this demographic represents a significant opportunity for targeted marketing campaigns.
Social Media Habits
Gen Z’s shift towards digital entertainment has led to an increase in social media usage, making it a primary platform for engagement. With the rapid evolution of algorithms and the constant influx of new content, platforms like TikTok and YouTube have become integral to their daily lives. In fact, 84% of adult Gen Z users visit YouTube at least once a day, with the average user spending about 6.9 hours a week on the platform.
Gaming Habits
Gaming is another significant aspect of Gen Z’s media consumption. With the gaming industry reaching $57 billion in revenue in 2020, this generation spends an average of 11 hours a week playing video games. The accessibility of gaming across devices—from smartphones to consoles—has made it a preferred form of entertainment for many. Notably, more than 40% of teens aged 13 to 17 and 30% of young adults aged 18 to 24 express interest in owning virtual reality (VR) headsets.
Subscription Hopping
The rise of multiple streaming services has led to what is known as “subscription hopping,” particularly among Gen Z. With numerous options like HBO Max, Disney+, and Peacock, this generation often cancels and re-subscribes based on content offerings. A Deloitte report noted that nearly 50% of Gen Z users have added or canceled at least one streaming subscription recently, often influenced by price increases or shifting content interests.
Unlocking Opportunities with VuePlanner
VuePlanner employs proprietary technology to help brands effectively target their advertisements on YouTube, ensuring they reach the right audience. With a deep understanding of Gen Z’s media habits, VuePlanner empowers brands to position their ads in front of relevant content, maximizing engagement and brand recognition.
If you’re looking to launch a YouTube campaign tailored to Gen Z, VuePlanner is here to help. Discover how our expertise can drive your campaign’s success by visiting www.vueplanner.com for more information. Let’s connect and create a strategy that resonates with the ever-evolving preferences of Gen Z!