Hi, I am John Cobb , CEO and co-founder of VuePlanner . In this week’s edition of our VuePoints Newsletter, we will discuss the importance of mapping digital marketing KPIs to business outcomes, explore the latest YouTube trends, and examine how leadership mindsets can drive growth. Additionally, we’ll look at the rising trend of brands partnering with NYC street-style accounts for authentic marketing and highlight this week’s top LinkedIn post and podcast. Join us as we delve into these insights to help you optimize your marketing strategies and foster meaningful connections.
This article from Search Engine Journal discusses the importance of mapping digital marketing KPIs to business outcomes to ensure that marketing efforts align with overall business goals. It emphasizes the need to select the right metrics that reflect both short-term performance and long-term strategic objectives. By integrating KPIs into a broader business context, marketers can better demonstrate the value of their initiatives and optimize strategies for improved results. Learn more.
Mapping Digital Marketing KPIs To Business Outcomes
Three key YouTube trends to watch include the rise of short-form content, the increasing importance of community engagement, and the growth of live streaming. Short-form videos, like YouTube Shorts, are gaining popularity as viewers seek quick, engaging content. Additionally, fostering community interaction and leveraging live streams can enhance viewer loyalty and create a more immersive experience. Learn more.
The Top 3 YouTube Trends To Pay Attention To Right Now
Achieving growth requires leaders to adopt mindsets and behaviors that prioritize agility, collaboration, and a customer-centric approach. Emphasizing the importance of empowering teams and fostering a culture of experimentation can drive innovation and responsiveness to market changes. By aligning leadership practices with growth strategies, organizations can create a sustainable path to success. Learn more.
Achieving growth: Putting leadership mindsets and behaviors into action
Street style social accounts are increasingly partnering with brands to create authentic and engaging marketing campaigns. These collaborations leverage the unique fashion perspectives of influencers and their established audiences to drive brand awareness and sales. As consumers seek genuine connections, such partnerships are proving effective in bridging the gap between fashion and digital marketing. Learn more.
Candid or branded? Advertisers are flocking to NYC street-style accounts
This week’s Post of the Week spotlight falls on Jamie Gutfreund, Founder of Creator Vision. Her recent post highlights a shift in creator marketing from short-term advertising to building long-term advocacy, emphasizing that creators foster trust, which drives brand recommendations and loyalty. A recent study shows that creator campaigns now generate significantly more brand recommendations, underscoring the value of investing in trust over mere media buys. Check out Jamie’s full post here.
This week, I am enjoyed watching Jon Evans’s Uncensored CEO podcast. The episode I have linked for you features Ken Muench, the CMO of Yum! Brands, who own Taco Bell, KFC and Pizza Hut. Jon speak to Ken about how he started the agency that got acquired by Yum! and his journey to being the CMO of such a large group of brands. They also talk about how all CMOs within Yum! are encouraged to swing big to make impactful campaigns and drive innovation within their brands. Give it a listen here.
“Yum! CMO on cultural relevance, being innovative & creative risks (Taco Bell, KFC, Pizza Hut)”