Hello! I’m John Cobb , CEO and Co-Founder of VuePlanner . I’m excited to share our newest VuePoints Newsletter, brimming with engaging content! Explore articles on cookies, Gen AI, digital ad trends, industry updates, and more—full of valuable insights to keep you ahead of the game. Enjoy the read!
Google’s Cookie-less Future Is Probably Not Happening
This ADWEEK article discusses the ongoing debate over Google ‘s plans to eliminate third-party cookies, suggesting that a complete removal might not be imminent. It highlights how Google’s proposed solutions, such as the Privacy Sandbox, face challenges and criticism from industry stakeholders concerned about their effectiveness and impact. Despite some progress in privacy measures, the shift away from cookies is likely to be gradual, with ongoing adaptations and negotiations.
Google Abandons Cookieless Chrome: Ad Experts say ‘Industry Will Likely End Up in the Same Place’
The article fromEMARKETER reports that Google has shelved its plans for a complete cookieless future for Chrome, prompting skepticism about the effectiveness of alternative privacy solutions. Industry experts believe that despite changes in Google’s approach, the advertising landscape will likely remain similar, with ongoing reliance on tracking technologies. The move reflects broader industry challenges in balancing privacy concerns with effective ad targeting.
In Shock Decision, Google Abandons Third-Party Cookie Deprecation Plans
Google has unexpectedly abandoned its plans to phase out third-party cookies, citing technical challenges and industry pushback as key factors. This article fromThe Drum discusses how the decision means that third-party cookies will continue to play a role in digital advertising for the foreseeable future. This move has sparked debate about the future of online privacy and ad targeting, with many questioning what changes will come next.
In the AI Era, Data is Gold. And These Companies are Striking it Rich
This Fast Company article highlights how data has become a critical asset in the AI era, driving innovation and competitive advantage for businesses. It emphasizes that the ability to harness and analyze vast amounts of data is essential for developing effective AI models and applications. As data continues to be a key resource, organizations must prioritize data management and security to leverage its full potential.
Digital Ad Demand Still Healthy, But Slightly Behind Last Quarter
This article from MediaPost notes that digital ad demand remains robust, though it is slightly trailing behind previous growth rates. Advertisers are still actively investing in digital platforms, but the pace of growth has slowed compared to earlier periods. This trend reflects a more cautious approach in the ad market, influenced by economic uncertainties and evolving industry dynamics.
This week is a very special wee because I have 3 Post of the Week spotlights to share with you, and they all have a common theme. The first ones goes toRyan Detert his post expressing profound emotion and gratitude for Influential joining the Publicis Groupe Family.
The second spotlight goes to Conor McKenna and his post celebrating that Publicis Groupe is acquiring Influential to expand its capabilities in the Creator / Influencer ecosystem.
And the third spotlight goes to Jake Vachal highlighting The Raine Group ’s role in the Publicis Groupe ’s acquisition of Influential .
This week, I have really enjoyed watching Marketing School on YouTube. In the episode I have linked for you Eric Siu ✓ and Neil Patel discuss the importance of launching a product quickly to iterate and reach product market fit, the rise of in-house influencers and how companies can leverage their employees’ social media profiles, and Apple’s fee on ads and recommend purchasing ads on a computer to avoid potential cost increases. Check it out here.
https://www.youtube.com/watch?v=u-blv6yGGVo
Kerel Cooper is now the CMO at GumGum .
Shaun Rudy is now the EVP Client Lead at Spark Foundry .
Todd Kaplan is now the North American CMO at Kraft Heinz.