Hello! I’m John Cobb , CEO and Co-Founder of VuePlanner . I’m thrilled to present our latest VuePoints Newsletter, packed with exciting content! Dive into articles on AI, YouTube creators, tech trends, and more, all designed to keep you ahead of the curve. Enjoy the read!
‘Hello World’: Coca-Cola On IOC Partnership Song, Evolution In Music Marketing
The Coca-Cola Company has announced a new partnership with the International Olympic Committee – IOC , featuring a campaign titled “Hello World” that celebrates global unity through sports. This MediaPost article discusses how the initiative includes a unique song and video designed to connect diverse audiences and highlight the spirit of the Olympics. This collaboration aims to enhance Coca-Cola’s role as a key supporter of the Olympic movement and its values. Learn more.
Paris Olympics Draws Big Crowd: Swimming, Soccer, Volleyball Deliver 32.4 Million Viewers for NBCUniversal on First Day of Competition
This Variety article talks about how the Paris Olympics are facing increased competition for viewership due to the rise of streaming platforms and digital media, which have fragmented audiences. Despite this, the Games are expected to draw significant attention, with broadcasters and sponsors optimistic about strong ratings. The challenge for the Paris Olympics will be to capture and retain viewer interest in an evolving media landscape. Learn more.
Why YouTube and TikTok creators aren’t going all-in on AI-generated videos
YouTube and TikTok creators are hesitant to fully embrace AI-generated videos due to concerns about authenticity and the potential impact on their personal brand. Many creators believe that AI lacks the unique creativity and personal touch that resonate with audiences. Additionally, there are fears that AI-generated content may dilute the value of genuine, human-created videos and disrupt established content ecosystems. Learn more in this Digiday article.
Enterprise technology adoption momentum
McKinsey & Company’s report highlights the top technology trends reshaping industries, including advancements in AI, cloud computing, and digital transformation. Companies are increasingly adopting these technologies to drive innovation, enhance efficiency, and improve customer experiences. The report emphasizes the importance of integrating emerging tech into business strategies to stay competitive in a rapidly evolving market.
‘Deadpool & Wolverine’ At $211M, Now The 6th Highest Opening Of All-Time At U.S. Box Office – Monday AM Update
The upcoming “Deadpool 3” featuring Wolverine has generated significant buzz and anticipation, leading to strong early box office projections. Fans are excited about the return of Hugh Jackman as Wolverine alongside Ryan Reynolds’ Deadpool, boosting the film’s expected performance. The high anticipation is likely to translate into a strong opening and robust long-term success at the box office. Learn more in this Deadline Hollywood article.
This week, I have three post of the week spotlights to share with you. The first one goes to Jo Kinsella and her post about how the distinction between linear and streaming TV has faded for consumers, who simply view all content as “TV,” but ad sales have yet to adapt. Implementing a standardized solution for categorizing content rather than channels, as suggested by TVREV, could create a more consistent experience for all stakeholders and address issues like cross-screen measurement and ad collision.
The second spotlight goes to Carolyn Everson , Harvard Business School Alum. Her recent post offers a discount code to one of her investments – Gentreo. Gentreo is used for estate planning, wills, living trusts, pet trusts, healthcare proxy help without any of the added fees from lawyers. Carolyn even offers a discount code to all of her LinkedIn followers. Check it out here.
The final spotlight goes to Nancy Hall , CEO at Mindshare and her post celebrating her time with Brian Spencer , Marketing Director at Kroger on a panel at Cannes Lions this year. The post features a video of the panel and speakers. I encourage you to watch here.
This week I have thoroughly enjoyed watching the Unlock Your Why podcast, hosted by Kevin Rose . In this episode, Kevin sits down with the renowned author and motivational speaker, Simon Sinek . They discuss the importance of understanding one’s “why,” the journey of building impactful leadership, and the nuances of personal and professional growth. They also explore the dynamics of leadership, the importance of building trust, and the role of vulnerability in personal and professional relationships. Lastly, Simon discusses the 10,000-hour rule and breaks down finite and infinite games in terms of business. Check it out here.