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Effective Automotive Advertising Starts with YouTube

Automotive / November 4, 2020

With many auto showrooms still closed due to the pandemic, dealerships are relying on digital means to reach new car buyers.  Many car dealers are conducting sales remotely, offering 360 degree videos and virtual test drives as the next best thing to getting behind the wheel at the dealership.  Car makers must rely on digital advertising more than ever to reach new buyers, and YouTube is the perfect platform to do just that.

Did you know that YouTube is the #3 resource in-market car buyers use when making their vehicle considerations, and watch time of “test drive” videos on YouTube has grown by more than 65% in the past two years?  With a wealth of video content on car reviews, vehicle walkarounds and virtual test drives, YouTube should be at the top of every marketer’s list for places to reach prospective shoppers.

VuePlanner offers classification, curation and insights on over 800 million YouTube channels and videos, including over 30,000 specific vehicle walkaround videos.  We’ve run over 750 automotive campaigns on YouTube over the past 7 years to help auto brands find buyers.  Just see our case study where we increased a major auto brand’s cost per qualified action by 80% by targeting specific types of automotive content, employing strategies such as competitive conquesting and customer retention.

Reaching consumers during their vehicle consideration process means targeting the right videos.  Get in touch with us today to get our full “Guide to In Market Car Buyers on YouTube“. 

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