Reach In-Market Car Buyers on YouTube
Auto sales, like most industries, took a big hit during the height of the pandemic this year. Dealerships and auto plants shut down, causing a stall in production and prohibiting shoppers from in-person purchases. But now, auto manufacturers are seeing increases. As car dealers pivot their sales and marketing tactics, customers are evolving to make purchases on this changing landscape.
The YouTube platform is the ideal channel for reaching in-market car buyers and retaining current customers.
70% of people who use YouTube as part of their car buying process are influenced by test drives, features & options, and vehicle walk-throughs.
Download our full guide and learn how to drive additional sales using YouTube to reach your ideal in-market car buying audience.