For decades, the holiday season has been the busiest time of year for industries like travel, retail, and logistics. And 2022 is predicted to be bigger than ever! Travelers have lost time to make up for!
2020 was an unprecedented holiday season with most families choosing to celebrate separately and from the safety of their own homes. And while more people were traveling in 2021 with the introduction of vaccines, a survey determined that 60% of Americans were still planning to stay home for the holidays last year.
In 2021 there was a 160% increase in airport travel than in 2020. This is huge considering only 40% of people were considering traveling that year. And we expect this number to increase drastically this year as more safety protocols are being lifted. Most travel plans were put on pause for two years, so now as restrictions are easing up and people feel more comfortable, they are looking to restart those travel plans.
Not only are people expected to travel more this holiday season than in previous years, but they are also expected to give the gift of travel too. Cruise tickets, beach house rentals, holiday trips to see the family, and much more are going to be great gifts after more than two years of pandemic precautions. In a recent study, it was reported that about 77% of people have a larger appreciation for separating professional and personal life. Therefore, travel will be a big hit for consumers this holiday season.
As the second largest search engine in the world, travelers will be turning to YouTube to learn about travel destinations, seek packing hacks, view resort walkthroughs and so much more. In fact, watch time for “travel hack” videos on YouTube is on the rise. In the last few years, YouTube has seen 600% growth in watch time of travel vlogs. And 65% of travelers say they search for travel videos online by destination before they travel.
With more than 110 million people expected to travel during the 2022 holiday season, that is a lot of people turning to YouTube for travel content. As holiday shopping is expected to start before October this year, you can imagine that holiday travel planning will begin early too. Travel and logistics brands will want to get in on this early rush and start their ad campaigns earlier than in previous years.
VuePlanner is the most technologically advanced member of the YouTube Membership Program and the best equipped to handle your holiday travel ad campaigns. With VuePlanner’s technology we can help strategize your holiday campaign to ensure it is reaching the right target and driving results. For more information visit us at www.vueplanner.com.