Frequently Asked Questions

VuePlanner is a media and technology company that provides advertisers and their agencies the confidence to plan and buy contextually relevant video campaigns by identifying the environments most suitable for brand advertising across multiple platforms. Our company supports clients through both managed services and self-serve approaches to YouTube media buying.

VuePlanner® is a transparent, insight-driven planning tool for buying advertisers on YouTube.  Our proprietary technology powers contextual, data-driven YouTube campaign performance through relevant content identification and quality scoring, pre-bid transparency, and ongoing placement monitoring. VuePlanner is a verified YouTube Brand Suitability & Contextual Targeting Partner, one of seven companies worldwide. Learn more about our business here.

VuePlanner identifies contextually relevant content and provides quality scoring and ongoing placement monitoring powering more than 5,000 campaigns on YouTube for over 1,000 brands. Focused on a Cost Per Suitable View (CPSV) metric, VuePlanner technology helps brands reach and engage consumers at the right time through contextually relevant, data-driven targeting. In addition, VuePlanner improves the user experience of advertising on the YouTube platform through its brand suitability focus by turning consumer intent into action. You can learn more about how our technology adapts to our clients’ needs on our Case Studies page.

The YouTube Measurement Program (YTMP) was created to offer an array of trusted independent solutions for driving and measuring marketing performance and understanding content trends on YouTube.  The YTMP program was originally started in 2017 with five companies and has expanded to nine in 2020, across three disciplines:  Brand Suitability & Contextual Targeting, Brand Safety Reporting, and Content Insights.

VuePlanner is one of six companies verified in the Brand Suitability & Contextual Targeting segment of the YTMP and has been vetted as an expert in targeting topics that are contextually relevant and suitable for brands running campaigns on YouTube.

Through VuePlanner, brands and agencies are able select exactly where their YouTube advertising is shown, right down to the video level, selecting each individual YouTube video URL before the campaign is purchased. We do this through data, including engagement, scale, sentiment, and relevancy rankings.

It varies as we deliver VuePlanner both on a full and self-service basis. Our managed service is typically based on a fixed, transparent margin. As a self-service platform, costs are based on a percentage of media and a data fee. You can learn more about our pricing models here, or connect with our team to get a customized quote today.

When looking at the elite group of Google-endorsed 3rd party partners in the YouTube Measurement Program, here are a few important factors that set VuePlanner apart from the rest:

-850+ Pre-built Contextual Collections
-Visual & Transparent Curation Platform
-Proprietary Video Level “VueScores”
-“VueCast” Contextual Forecaster that shows 30-day view ranges per custom collection.
-ML-Based Clustering algorithms that identify over and under-indexing subject matter by KPI
-Enhanced collections on CTV and Podcast YouTube inventory

A collection is a curated grouping of YouTube channels and/or videos, created around specific keyword or key-phrase includes and excludes.  Our proprietary Collection Builder allows advertisers to curate content around any given subject matter, or choose from one from hundreds that have been pre-built.

VueScore is a proprietary VuePlanner metric assessing the overall effectiveness and engagement potential of a video ad, based on various performance indicators.

VuePlanner integrates seamlessly with all of the Google buying platforms. Once you export a .csv file from a saved collection, you can copy and paste the specific video/placement IDs as placement targeting within an ad group. Google has set a maximum of 20,000 targeting parameters within an ad group.