The Winning Strategy – A Play for Every Stage of the Game.
“You’ll find out life’s this game of inches, so is football…”
So said Tony D’Amato, Al Pacino’s character in Any Given Sunday, a 1999 dramatic depiction of the sport the world will be celebrating on 2/7/21. Certainly a case can be made by any seasoned marketing or advertising professional that so, too, is customer acquisition–a game of hard-fought inches.
From generating awareness to increasing consideration to driving through to purchase, the customer journey is a step-by-step process that requires patience, dedication, and the application of a myriad of tactics in order to win.
The following playbook will outline how to utilize YouTube in leveraging the most popular sports event of the year to achieve full-funnel ad campaign success. Whether you’re looking to capitalize on the popularity of the big game by targeting the most watched content surrounding the day, benefit from engaged audiences with delivery to highly-relevant collections, or drive purchases with hyper-targeted + competitive placements for your brand…experts in the space have drawn up the plays.
We’re counting down to kick-off – it’s time to prep.