Reach Cord Cutters on YouTube.
Over the past few years, viewers have shifted away from linear television. In fact, connected television viewership has surpassed linear television audiences for the first time ever. The digital viewing experience fits the lifestyle of the 21st century consumer who is accustomed to on-demand services.
82% of all CTV viewership comes from 5 apps: Netflix, Hulu, Amazon Prime, Disney+ and YouTube. Of those apps, only YouTube and Hulu offer options for advertisers. YouTube viewers spend 50% more time on content than Hulu. YouTube really is the place to maximize CTV viewer reach and target your ideal customers.
Download our full guide and learn how to drive additional sales using YouTube to reach your ideal connected television audience.