Wells Fargo

Holiday Campaign Increases Brand Favorability with Key Target Audiences

VuePlanner collections kept Wells Fargo in front of key audience segments as they were browsing relevant holiday content on YouTube.

13 %

Ad Recall Lift

51 %

VTR Improvement over previous benchmark

23728

Added Value Clicks

Campaign Insights

The key components to the highly successful financial campaign:

Positive Brand Affinity

Aligning the campaign with heartwarming holiday content drove a significant 13% lift in ad recall by viewers of the ad.

 

An Abundance of Added Value

By taking advantage of the surplus amazing holiday content on YouTube, we were able to deliver over 1 million added value views, as well as over 23 thousand added value click engagements.

 

Reaching the Right People at the Right Time

VuePlanner’s combination of custom affinity audience targeting and relevant contextual placements helped reach the brand’s target for a variety of multi-cultural audiences.

Contextual Collections Delivered Engaged Views:

Drove positive lift in brand consideration, preference, and favorability through increased awareness of Wells Fargo Holiday Food Bank.

Utilized proprietary VuePlanner technology to develop custom holiday video collections for each target audience: General Market Holiday, Hispanic & African American Creator Content.

Performed real time analysis on how each audience responded to the creatives; optimized campaign based on results to boost performance.

 

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