Holiday Campaign Increases Brand Favorability with Key Target Audiences
VuePlanner collections kept Wells Fargo in front of key audience segments as they were browsing relevant holiday content on YouTube.
Ad Recall Lift
VTR Improvement over previous benchmark
Added Value Clicks
The key components to the highly successful financial campaign:
Positive Brand Affinity
Aligning the campaign with heartwarming holiday content drove a significant 13% lift in ad recall by viewers of the ad.
An Abundance of Added Value
By taking advantage of the surplus amazing holiday content on YouTube, we were able to deliver over 1 million added value views, as well as over 23 thousand added value click engagements.
Reaching the Right People at the Right Time
VuePlanner’s combination of custom affinity audience targeting and relevant contextual placements helped reach the brand’s target for a variety of multi-cultural audiences.
Contextual Collections Delivered Engaged Views:
Drove positive lift in brand consideration, preference, and favorability through increased awareness of Wells Fargo Holiday Food Bank.
Utilized proprietary VuePlanner technology to develop custom holiday video collections for each target audience: General Market Holiday, Hispanic & African American Creator Content.
Performed real time analysis on how each audience responded to the creatives; optimized campaign based on results to boost performance.
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