Tourism

A Deep Dive into Aquarium Success

A renown aquarium turned to VuePlanner to help promote their summer events & initiatives and drive visits in the greater New York City area. VuePlanner developed a custom targeting strategy to reach the Parents & Pet Lovers and drive them from YouTube to the brand’s event & ticket purchasing page.

3 M+

Impressions Delivered

42467

Clicks

31339

Website Conversions

1.6 %

CTR (60% lift over benchmark)

Campaign Insights

The key components to the highly successful tourism campaign:

Video Action Drives Ticket Sales

Our Video Action strategy geo-targeted to the Northeast region helped drive consumers from YouTube to the aquarium ticket page and encourage consumers to visit during their busy summer season.

Optimized Targeting Maximizes Results

Activating Optimized Targeting for this campaign allowed us to expand the reach of the campaign to converting audiences – driving more conversions at a more efficient cost throughout the Summer.

Why VuePlanner

Full-Funnel Solutions: VuePlanner solves the opportunity that is YouTube advertising – providing clients with thoughtful campaign strategies designed to deliver results. Whether the goal is top-funnel awareness or bottom-funnel conversions, VuePlanner ensures your brand’s investment is spent wisely.

Best-in-Class Account Services: VuePlanner’s team of YouTube experts provides always-on support for your every need and question. Our team works in tandem with Google partners to generate on-going success for your brand. Let us do the heavy-lifting and deliver results via visually appealing and easily digestible reporting.

Want to learn how to use YouTube to drive outcomes?

Performance matters – schedule a demo today and let’s find the collections that speak to your audience and drive better video results.

Schedule a Demo