National QSR Brand
VuePlanner Orders Up Success for National Quick Serve Restaurant
VuePlanner created a strong national video campaign to grow awareness in specific local markets, bring exposure to new markets, and increase online orders – all while achieving a 90+% viewability rate.
VTR Improvement over previous benchmark
The key components to the highly successful food campaign:
Focus on Increasing Orders
With VTR performance well above benchmark, we were able to focus more on clicks and increase visits to the brand’s online ordering webpage.
Scoring with Timely Sports Content
Rotating out specific sports segments once the season was over increased VTR and improved overall campaign performance.
Making Sure People are Watching
96% viewability rate throughout the flight of the campaign, as measured by MOAT
Reaching Customers at the Right Time (When They’re Hungry):
Surrounded top sports highlight videos to encourage viewers to order food while consuming their favorite sports content.
Engaged with food-centric viewers who were willing to try new things and enjoy quality food over quantity, by targeting videos by celebrity chefs and recipes on the most popular YouTube channels.
Maximized reach by targeting top entertainment content that aligned with the interests of the targeted audience.
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