national insurance carrier

VuePlanner Helps Grow Consumer Awareness.

We increased consumer awareness of an insurgent Insurance company, and encouraged viewers to “Get a Quote”, while keeping brand suitability on YouTube a top priority.

30.8 %

Overall VTR

28.3 %

VTR Improvement over previous benchmark

20688110

Video Views Delivered

Campaign Insights

The key components to the highly successful insurance campaign:

Consistently Beating Benchmarks

All video collections delivered above benchmark results; providing the flexibility to optimize across the multiple collections was key for achieving scale and efficiency, while maximizing performance for the brand.

 

Continuous Testing of Creatives

We tested a variety of video content, ranging from :15 to 2:00, with :30 videos being the top performing for both VTR and CTR.

 

Reaching the Right People at the Right Time

VuePlanner’s combination of custom affinity audience targeting and relevant contextual placements helped reach the brand’s target of users that had not previously heard of the brand before.

Solid Game Plans Turn Insurgents Into Incumbents:

VuePlanner built custom video collections around Car Reviews, Finance, Sports and Technology – scanning the curated video lists pre-buy to ensure brand suitability.

We focused on one national campaign and four separate geo-targeted flights in the brand’s key northwest/southwest markets.

The size of the campaign allowed us to successfully run five Google brand lift studies and pull relevant insights for the brand moving forward.

Want to learn how to use YouTube to drive outcomes?

Performance matters – schedule a demo today and let’s find the collections that speak to your audience and drive better video results.

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