major video game maker

Pixel Perfect: Leveling Up a Video Game Campaign

A major video gam maker turned to VuePlanner to help promote the new game release on YouTube, aiming to boost awareness and drive pre-orders of the title in the lead up to its launch in Summer 2023. VuePlanner developed a custom targeting strategy to reach the Action & Roleplaying Game Fans on the content they would be interested in on YouTube.

25 M+

Impressions Delivered

18 M+

Completed Views

78 K+

Clicks

68.23 %

Skippable VCR

0.29 %

CTR

Campaign Insights

The key components to the highly successful video game campaign:

Fresh Creative’s Support Campaign Success

All campaign creatives drove impressive VTR & CTRs, surpassing benchmark performance at all stages of the campaign. Our client had multiple creative updates to keep messaging fresh, highlighting new in-game and promotional content as we got closer to launch.

Full Funnel Strategy on YouTube

Our team was able to pivot from an awareness strategy as the trailer launched, drumming up excitement and anticipation for the game launch, to a conversion focused strategy as pre-orders and sales took center stage after launch.

Why VuePlanner

Transparent Reporting: In-depth campaign reporting is delivered in your preferred template – providing insight into campaign pacing and performance by YouTube product for on-going optimization opportunities. Additionally, interactive reporting dashboards provide real-time access to data by product, creative, device, demo and more.

Hyper-Targeting: VuePlanner solves the opportunity that is YouTube advertising – providing clients with thoughtful campaign strategies designed to deliver results. Our targeting technology goes well beyond out-of-the-box capabilities – empowering brands to focus investment where it can make a measurable impact.

White Glove Service: Our team not only provides you incredible service with a minimal response time, but we also manage all communication with Google for campaign execution and troubleshooting.

Ready to drive performance outcomes?

Schedule a VuePlanner demo today and let’s find the collections that speak to your audience and drive better video performance.

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