major soft drink brand

VuePlanner Satisfies Thirst for a Leading Iced Tea Maker

We drove awareness of a global iced tea brand among adults aged 25-49 who enjoy quality products and family time, while keeping YouTube brand suitability top of mind.

33 %

Overall View Through Rate

34 %

Lift over VTR Benchmark

2125167

Views Delivered

Campaign Insights

The key components to the highly successful beverage campaign:

Custom Collections + Continuous Optimization

Content from our “DIYers” and “Chefs” collections performed best, however, having the flexibility to serve across a variety of collections helped us balance performance and efficiency.

 

Success Across All Devices

Keeping all devices in the targeting mix allowed us to reach users wherever they were consuming content – across desktop, mobile and tablet.

 

Keeping the Content Fresh

Overall performance was above benchmark, largely due to our ability to continuously align with fresh & relevant content throughout the campaign flight.

 

Bringing Contextual Relevance to an Otherwise Mass Market:

To reach A24-49 who enjoy quality product and family time, VuePlanner developed custom built, highly-relevant video collections, including content around Home DIYers, Foodies and Chefs.

Leveraging YouTube as a search engine, our targeting ensured we reached qualified viewers who were in a lean-forward mindset.

 

Ready to see context in action?

Context matters – schedule a demo today and let’s find the collections that speak to your audience and drive better video performance.

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