major soft drink brand
VuePlanner Satisfies Thirst for a Leading Iced Tea Maker
We drove awareness of a global iced tea brand among adults aged 25-49 who enjoy quality products and family time, while keeping YouTube brand suitability top of mind.
Overall View Through Rate
Lift over VTR Benchmark
The key components to the highly successful beverage campaign:
Custom Collections + Continuous Optimization
Content from our “DIYers” and “Chefs” collections performed best, however, having the flexibility to serve across a variety of collections helped us balance performance and efficiency.
Success Across All Devices
Keeping all devices in the targeting mix allowed us to reach users wherever they were consuming content – across desktop, mobile and tablet.
Keeping the Content Fresh
Overall performance was above benchmark, largely due to our ability to continuously align with fresh & relevant content throughout the campaign flight.
Bringing Contextual Relevance to an Otherwise Mass Market:
To reach A24-49 who enjoy quality product and family time, VuePlanner developed custom built, highly-relevant video collections, including content around Home DIYers, Foodies and Chefs.
Leveraging YouTube as a search engine, our targeting ensured we reached qualified viewers who were in a lean-forward mindset.