major Beverage brand

Client Orders Another Round of Success

Year over year, this major beverage brand turns to VuePlanner for their local-focused campaigns, which requires management across a mix of DMA, state, and regional level budgets. To ensure each local investment makes the greatest impact possible, VuePlanner customizes a mix of General Market, AA, HA, and AAPI-aligned targeting based on each locale’s unique population

100 %

Fulfillment (across 50+ local budgets)

49 M+

Impressions Delivered

23 M+

Views Delivered

Campaign Insights

The key components to the highly successful beverage campaign:

Local Customization at Scale

VuePlanner’s custom targeting leverages a mix of General Market, AA, HA, and AAPI content alignment to support each market’s unique size and population make-up, with each market being managed per its individual flight, budget, and unit guarantee.

 

Creative Variations

The utilization of multiple creative rotations throughout this brand’s annual Local campaigns allows the brand to stay fresh and top of mind among its target audience, leading to consistent, strong video engagement results year over year.

 

Why VuePlanner

Multi-Cultural Alignment: VuePlanner’s custom AA, HA, and AAPI targeting empowers advertisers to reach multicultural audiences across YouTube, which isn’t accessible via standard YouTube audience targeting.

Maximize Reach: A mix of TrueView for Reach and targeting broad, brand-safe, and multi-cultural aligned content ensures maximum reach while adhering to the brand’s safety exclusion guidelines.

Transparent Reporting: Ongoing, detailed weekly and monthly campaign reporting highlights campaign pacing and guides campaign optimizations for each local market.

 

 

Ready to see context in action?

Context matters – schedule a demo today and let’s find the collections that speak to your audience and drive better video performance.

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