leading home care product
VuePlanner Delivers 5X Brand Engagement
We increased purchase consideration for a leading home care product by utilizing VuePlanner’s custom-curated video collections to align brand and messaging with contextually relevant, brand suitable YouTube content.
View-Through Rate on :30 TrueView (24%-28% benchmark)
Completion rate on :06 Bumpers (90% benchmark)
Clickthrough Rate on Bumpers (vs. previous non-VuePlanner campaigns)
The key components to the highly successful home & garden campaign:
Improvements Across Deeper Funnel Metrics
View-Through, Completion and Click-through Rates all far exceeded standard benchmarks, proving that contextually relevant ads result in higher brand engagements.
Zero Delivery Against Mismatched Content
Allocations placed in irrelevant environments such as Music and Gaming are generally inefficient and ineffective.
We Reached Buyers, Not Just Audiences:
Ensured an efficient and highly effective campaign by aligning with contextually relevant videos while focusing on brand suitable content.
Placed brand creative in front of complimentary topics, interests, products and services that aligned with content specific to Pest Control, Home & Garden, and DIY Topics – areas of niche content that wouldn’t be reachable without VuePlanner.
Reallocated budgets to reach more consumers in the right mindset, which increased message engagement and consideration for the product.
Want to learn how to use YouTube to drive outcomes?
Performance matters – schedule a demo today and let’s find the collections that speak to your audience and drive better video results.