International QSR brand

VuePlanner Leveraged 1P Audiences to Drive Conversations for International QSR

VuePlanner seamlessly incorporated the brand’s 1P audiences, plus “Similar-To” (lookalike) audiences, to reach the QSR’s desired targeting pool and increase conversation rates.

22 M+

Conversations Generated

21 %

Conversation Rate

105 M+

Impressions Delivered

Campaign Insights

The key components to the highly successful QSR campaign:

Back-To-Back Promo Success

VuePlanner supported this QSR brand across 10+ promotional windows in 2022. Continuous YouTube delivery across back-to-back promo windows ensured momentum was never lost and conversion rates stayed strong.

Audience Activation & Expansion

Working directly with the client and Google, VuePlanner coordinated access to the brand’s 20+ 1P audiences. To increase reach to qualified viewers, targeting was expanded to include 20+ “Similar-To” (aka lookalike) audiences.

Optimized Targeting

Video Action is largely an algorithmic based product that auto-optimizes over time. To ensure optimal performance, VuePlanner leveraged Google Features, such as Optimized Targeting, to improve overall client performance.

Why VuePlanner

Strategic Audience Refinement: Targeting recommendations and updates to ensure top performing 1P and lookalike audiences are prioritized.

Conquesting Opportunities: Custom audience development to reach viewers with competitor QSR apps downloaded on their phones.

Dedicated Account Support: Our team works in tandem with the client, agency, and Google to generate on-going success for the brand.

Transparent Reporting: Granular, in-flight and post-campaign insights including delivery and performance by audience, placement, channel, and keyword

Ready to see context in action?

Context matters – schedule a demo today and let’s find the collections that speak to your audience and drive better video performance.

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