Global Healthcare Brand
VuePlanner Prescribes Success for Diabetes Care Brand
A leading pharmaceutical brand turned to VuePlanner to help promote their diabetes RX on YouTube, aiming to maintain and grow market share across T2D patients. Without Google out-of-the-box T2D targeting or the ability to utilize Crossix data on YouTube, VuePlanner developed a custom targeting strategy to reach the T2D audiences across the content and topics that align with their lifestyles, leveraging YouTube Skippable TrueView inventory.
Impressions Delivered
TrueView Views Delivered
Lift in VTR
Lift in CTR
Lift in Familiarity
Lift in Favorability
Why VuePlanner:
Hyper-Targeting: VuePlanner solves the opportunity that is YouTube advertising – providing clients with thoughtful campaign strategies designed to deliver results. Our targeting technology goes well beyond out-of-the-box capabilities – empowering brands to focus investment where it can make a measurable impact.
Transparent Reporting: In-depth campaign reporting is delivered in your preferred template – providing insight into campaign pacing and performance by YouTube product for on-going optimization opportunities. Additionally, interactive reporting dashboards provide real-time access to data by product, creative, device, demo and more.
Best-in-Class Account Services: VuePlanner’s team of YouTube experts provides always-on support for your every need and question. Let us do the campaign heavy-lifting and deliver results via visually appealing and easily digestible reporting.
Ready to see context in action?
Context matters – schedule a demo today and let’s find the collections that speak to your audience and drive better video performance.
