
Global Cleaning product
VuePlanner Scores Big for Global Cleaning Brand
A major cleaning brand was seeking tactics to amplify the effectiveness of their Big Game commercial investment. We developed a strategy that built Brand Awareness leading up to the game, scaled delivery during the game, and drove purchase intent post-game among targeted viewers.
Lift in Ad Recall
Lift in Purchase Intent
Lift in Purchase Intent in Key Demo (Women 35-44)

Own Any Big Game or Event:
Pre-game, we seeded branded video on content relevant to the “Super Bowl Watcher” and the brand’s target audience. We also focused on content that was complimentary to the typical sports enthusiast, building custom targets related to: Game Day Recipes, Entertaining, and Home DIY.
We exposed users to a teaser bumper ad to pique curiosity with the target audience, as well as to build up a remarketing pool of interested potential consumers.
After the game, we continued to build on the previously-engaged audience through longer form content, sequential ad messaging, and remarketing & optimizing YouTube content targets through previously-collected 1st party data.
Looking for a holistic YouTube strategy for the next big game or event?
Performance matters – schedule a demo today and let’s find the collections that speak to your audience and drive better video results.



