Global Apparel Brand

VuePlanner Custom-Tailors Success for Menswear Client

Looking for a full-funnel solution for their Rentals Winter campaign, this menswear brand partnered with VuePlanner to develop a YouTube campaign that would deliver top to bottom results – from awareness to conversions.

47 M+

Impressions Delivered

28 %

Search Lift for Keywords

0.57 %

Conversion Rate

37 M+

Completed Views Delivered

40 K+

Conversions Delivered

27.7 %

Lift in Ad Recall

11.2 %

Lift in Ad Favorability

Campaign Insights

The key components to the highly successful retail campaign:

Diverse Targeting Strategies

VuePlanner leveraged a mix of YouTube products and various targeting strategies to ensure the brand’s investment would reach key audiences and deliver strong ROI during the winter season, including measurable brand and search lift.

 

YouTube Products Leveraged

  • Bumpers for Awareness
  • TrueView for Consideration
  • Video Action for Conversions

 

Targeting Strategies Implemented

  • Client CRM Lists
  • Look-A-Like Audiences
  • Competitor Conquesting
  • Retargeting
  • Contextual & DEI Alignment
  • Affinity + In-Market Audiences

Why VuePlanner:

Full-Funnel Solutions: VuePlanner solves the opportunity that is YouTube advertising – providing clients with thoughtful campaign strategies designed to deliver results. Whether the goal is top-funnel awareness or bottom-funnel conversions, VuePlanner ensures your brand’s investment is spent wisely.

Transparent Reporting: In-depth campaign reporting is delivered in your preferred template – providing insight into campaign pacing and performance by YouTube product for on-going optimization opportunities. Additionally, interactive reporting dashboards provide real-time access to data by product, creative, device, demo and more.

Best-in-Class Account Services: VuePlanner’s team of YouTube experts provides always-on support for your every need and question. Let us do the campaign heavy-lifting and deliver results via visually appealing and easily digestible reporting.

Ready to see context in action?

Context matters – schedule a demo today and let’s find the collections that speak to your audience and drive better video performance.

Schedule a Demo

 

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