Finance

Financial Client Invests in VuePlanner’s Targeting Expertise

A leading financial institution wanted to leverage YouTube’s Skippable & Non-Skippable products to garner awareness and familiarity of their brand initiative highlighting their work with small businesses who create social impact. In doing so, VuePlanner aimed to engage viewers by aligning the brand’s ads with curated videos surrounding Small Business, Finance and Social Good contextual content.

89 %

Non-Skip VRC (4% lift over benchmark)

56 %

Skippable VTR (11% lift over benchmark)

72 M+

Impressions Delivered

Campaign Insights

The key components to the highly successful financial campaign:

Diversifying Use of YouTube’s Products

Due to the strong VCR/VTR performance across both YouTube’s Non-Skippable and Skippable TrueView products, we recommended for the brand to continue investing into their YouTube strategy to further build brand loyalty and garner strong awareness of the brand’s progressive initiatives.

Audience Targeting

The mixture of VuePlanner’s Contextual Collections and Google’s In-Market/Affinity audiences allowed our client to reach Business Owners, Avid News Readers & viewers interested in finance regardless of the immediate content they were viewing. This expanded the campaign’s reach, while still tapping the right viewers within brand suitable and premium trending content.

Creative Rotation

New quarterly creative rotations helped keep the brand’s marketing message fresh boost VCRs as the year progressed.

Young beautiful woman in glasses sitting at home alone with laptop

From Our Partners:

“Our team has been working with VuePlanner for over 2 years for our Brand campaigns and have seen consistently strong performance when it comes to our KPIs and ad efficiency. We are able to rely on them to ensure our campaigns are always brand safe by implementing that additional layer of safety at the video level. We’ve worked closely with VuePlanner team on developing custom exclusion and block lists that are always able to be updated in real time, allowing for control during time sensitive client requests. In addition to strong performance, we also value the VuePlanner team’s customer service. The team always responds in a timely manner, is helpful, keeps things as organized as possible, and maintains a very positive attitude which makes them great partners.” – Director, Digital Activation

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