Dessert QSR brand
How VuePlanner’s YouTube-First Strategy Generated a 32% Sales Lift and 38% Increase in Foot Traffic for a Major QSR Brand
VuePlanner partnered with a leading QSR brand for the second year to run a YouTube-first campaign focused on boosting awareness and in-store sales. Already exceeding expectations, the campaign has delivered a 32% sales lift, a 38% increase in foot traffic, and over $775,300 in incremental sales—verified by a top third-party study. Driven by VuePlanner’s media strategy—contextual targeting, creative optimization, and attribution—the campaign demonstrates YouTube’s power to drive full-funnel results. And with the campaign still in progress, performance continues to build.
38
%
Incremental Visit Lift
32
%
Incremental Sales Lift
15
$
Overall ROAS
Key Takeaways
Strategic Campaign Refinement: YouTube, when activated strategically, can drive measurable lower-funnel outcomes for QSR brands
Thoughtful Strategy: A thoughtful mix of ad formats ensures reach and attention across audience segments
Drive Foot Traffic: With the right blend of creative variation and contextual placement, YouTube moves beyond awareness to drive real-world foot traffic and sales
Ready to see context in action?
Context matters – schedule a demo today and let’s find the collections that speak to your audience and drive better video performance.
