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YouTube Advertising and Optimization

How it works.

Learn how to optimize your YouTube advertising.

The VuePlanner technology has ingested, analyzed, categorized and scored nearly 1 billion individual YouTube videos, using a blend of machine learning automation and human editorial review, resulting in a curated YouTube universe of videos that are more likely to yield optimal video ad performance.

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How VuePlanner Works

01. Video data ingestion

We start by processing and segmenting hundreds of millions of videos.

02. Algorithmic scoring

We apply internal algorithms to determine content relevancy, user engagement, and traffic trends over time.

03. Human curation

Through our Collection Builder and Proprietary Taxonomy, our editors match premium, identified content with your upcoming campaigns for contextual relevance. Using VuePlanner’s VueCast forecasting technology, we scale collection inventory to meet your campaign goals.

04. Editorial review

Our editors take additional verification steps to ensure the final URL lists align, and that nothing unsuitable has slipped through the cracks.

05. Seamless integrations

We make it easy to transport the data straight to your preferred Google Buying Platform account.

YouTube Universe by Category 2020
Technology Collection 2-VuePlanner
Editorial Review
Chrome Extension

Sample Collections

VuePlanner has a taxonomy of 800+ pre-built collections, including:


  • Auto Brands
  • Auto Repair
  • Automotive Aftermarket
  • Car Types

Business & Finance

  • Industries
  • Personal Finance
  • Small Business
  • Startups

Careers & Education

  • Careers
  • Entrepreneurship
  • Colleges & Universities


  • Movies
  • Online Comedy
  • Pop Culture
  • Television


  • Award Shows
  • Concerts
  • Conventions & Expos
  • Holidays & Observances
  • Personal Celebrations
  • Sporting Events

Family & Pets

  • Parenting
  • Pets
  • Relationships

Food & Drink

  • Beverages
  • Recipes
  • Restaurants

Health & Fitness

  • Health Conditions
  • Healthy Living
  • Medical Treatments

Hobbies & Interests

  • Arts & Crafts
  • Collecting
  • History
  • Photography
  • Recipes

Home & Garden

  • Cleaning & Organizing
  • Furnishings & Decor
  • Home Improvement
  • Lawn & Garden


  • Local News
  • National News
  • Politics

Science & Tech

  • Consumer Electronics
  • Physical Sciences
  • Social Sciences


  • Action Sports
  • Team Sports
  • Outdoor Recreation

Style & Fashion

  • Accessories
  • Apparel
  • Beauty
  • Fashion

Toys & Video Games

  • Toys
  • Video Games by Genre
  • Video Game Consoles


  • Adventure Travel
  • Beach Travel
  • Cruises
  • Family Travel
  • Luxury Travel
  • Travel Vloggers

What’s a VueScore®?

The entirety of YouTube distilled down to four key elements, calculated into one easy-to-understand score to qualify YouTube videos for your campaign – using data from YouTube, machine learning algorithms, and advanced internal Boolean logic.

Our team builds custom video collections within VuePlanner for each YouTube campaign.

Collections are built from targeted positive and negative keywords and phrases and feature highly-relevant content, with each URL assigned a VueScore based on the video’s match rate of the collection parameters.

As engagement and scale potential per video varies, the range of VueScores varies per collection.


Get up close and personal with our technology—and you’ll never look back.

Schedule a demo of VuePlanner’s tools today and you’ll be one step closer to a better ROI of your YouTube advertising campaign.

Schedule a Demo

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