YouTube Advertising and Optimization
How it works.
Learn how to optimize your YouTube advertising.
The VuePlanner technology has ingested, analyzed, categorized and scored nearly 1 billion individual YouTube videos, using a blend of machine learning automation and human editorial review, resulting in a curated YouTube universe of videos that are more likely to yield optimal video ad performance.
How VuePlanner Works
01. Video data ingestion
We start by processing and segmenting hundreds of millions of videos.
02. Algorithmic scoring
We apply internal algorithms to determine content relevancy, user engagement, and traffic trends over time.
03. Human curation
Through our Collection Builder and Proprietary Taxonomy, our editors match premium, identified content with your upcoming campaigns for contextual relevance. Using VuePlanner’s VueCast forecasting technology, we scale collection inventory to meet your campaign goals.
04. Editorial review
Our editors take additional verification steps to ensure the final URL lists align, and that nothing unsuitable has slipped through the cracks.
05. Seamless integrations
We make it easy to transport the data straight to your preferred Google Buying Platform account.
Sample Collections
VuePlanner has a taxonomy of 800+ pre-built collections, including:
Automotive
- Auto Brands
- Auto Repair
- Automotive Aftermarket
- Car Types
Business & Finance
- Industries
- Personal Finance
- Small Business
- Startups
Careers & Education
- Careers
- Entrepreneurship
- Colleges & Universities
Entertainment
- Movies
- Online Comedy
- Pop Culture
- Television
Events
- Award Shows
- Concerts
- Conventions & Expos
- Holidays & Observances
- Personal Celebrations
- Sporting Events
Family & Pets
- Parenting
- Pets
- Relationships
Food & Drink
- Beverages
- Recipes
- Restaurants
Health & Fitness
- Health Conditions
- Healthy Living
- Medical Treatments
Hobbies & Interests
- Arts & Crafts
- Collecting
- History
- Photography
- Recipes
Home & Garden
- Cleaning & Organizing
- Furnishings & Decor
- Home Improvement
- Lawn & Garden
News
- Local News
- National News
- Politics
Science & Tech
- Consumer Electronics
- Physical Sciences
- Social Sciences
Sports
- Action Sports
- Team Sports
- Outdoor Recreation
Style & Fashion
- Accessories
- Apparel
- Beauty
- Fashion
Toys & Video Games
- Toys
- Video Games by Genre
- Video Game Consoles
Travel
- Adventure Travel
- Beach Travel
- Cruises
- Family Travel
- Luxury Travel
- Travel Vloggers
What’s a VueScore®?
The entirety of YouTube distilled down to four key elements, calculated into one easy-to-understand score to qualify YouTube videos for your campaign – using data from YouTube, machine learning algorithms, and advanced internal Boolean logic.
Our team builds custom video collections within VuePlanner for each YouTube campaign.
Collections are built from targeted positive and negative keywords and phrases and feature highly-relevant content, with each URL assigned a VueScore based on the video’s match rate of the collection parameters.
As engagement and scale potential per video varies, the range of VueScores varies per collection.
Get up close and personal with our technology—and you’ll never look back.
Schedule a demo of VuePlanner’s tools today and you’ll be one step closer to a better ROI of your YouTube advertising campaign.
