It’s a Beautiful Time to Advertise on YouTube.
There are currently over 1 billion YouTube beauty content subscribers, and YouTube ranks as U.S. beauty consumers’ #1 digital source for beauty content – even outranking Google Search.
From videos that invite viewers to “Get Ready With Me” at the YouTuber’s bathroom vanity, to detailed makeup tutorials, YouTube provides all kinds of on-demand content that instructs and educates, critiques and inspires.
Direct to consumer (D2C) cosmetic brands are effectively selling beauty products on YouTube. The bottom line is: if you’re not using your ad spend on YouTube, you’re missing out on the #1 platform for beauty advertising.
Download our full guide and learn how to drive additional sales using YouTube to reach your ideal beauty audience.