Lottery

Lottery Client Wins Big with VuePlanner

This Lottery client asked VuePlanner to spread awareness for their scratch games as they cycle throughout the year. VuePlanner leveraged contextual & audience targeting to reach residents with Lottery messaging promoting the different scratch games during their promotional windows.

68 %

VTR (51% over benchmark)

1 %

CTR (60% over benchmark)

2.33 M+

Impressions Delivered

Campaign Insights

The key components to the highly successful lottery campaign:

Contextual & Audience Targeting

Activation of VuePlanner contextual targeting collections that align with content the Lottery players watch and Seasonal content pertaining to client’s goal of driving high VTR/VCR and brand awareness.

Drove In-Store Results via Google Affiliate Location Extension

VuePlanner leveraged Google Affiliate Location Extension links that displayed retailers of client’s games & scratchers. This gave viewers directions to retail stores in their area on their mobile devices

Leveraged Geo-Targeting to Reach Target Audiences

VuePlanner was able to leverage the client’s sales data to heavy up in DMAs that skewed heavily toward Lottery players, as well as help reach under-served markets with the clients messaging.

Why VuePlanner

Custom Targeting: Engaged with female viewers who were willing to try new things and enjoy a high quality of life, by targeting audiences such as Thrill Seekers, Grocery Store & Convenience Store Shoppers, and targeting categories such as Sports, Sports Better, Entertainment & News, Video Games, and Tech.

Extend Reach: Maximized reach by targeting top entertainment content that aligned with the interests of the targeted audience.

Transparent Reporting: Provided granular, post-campaign insights by audience, placement, channel, and keyword

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