Global CPG Brand

Leveraging VuePlanner’s CreativeVue AI Ad Scoring to Prioritize Influencer Content

A major CPG brand partnered with VuePlanner to drive sales through targeted YouTube campaigns. Using our predictive creative scoring tool, CreativeVue, powered by Junbi, we ranked 26 influencer-generated creatives based on brand attention and ad breakthrough. By prioritizing top-performing content, VuePlanner optimized ad effectiveness and drove measurable impact.

4.55 $

Incremental DPM

1.5 M$

incremental sales from YT campaign

43 %

of incremental sales lift came from new brand users

Key Takeaways

The key components to the strategic game plan:

Brand Attention = Higher VTR on skippable TrueView ads

Ad Breakthrough = Higher CTR, showing engaging content drives clicks

Predictive Scoring = Better Results across views and clicks

Tap into CreativeVue:

Unlock the full impact of your YouTube ad creative with CreativeVue—our neuroscience-backed AI scoring service. Using simulated eye-tracking, CreativeVue evaluates your video ads across three key metrics: Brand Attention, Ad Breakthrough, and Cognitive Ease. With intuitive heat maps and performance insights, you’ll know exactly what’s working—and what needs to improve—to drive better outcomes on YouTube.

Looking for a holistic YouTube strategy for next campaign?

Performance matters – schedule a demo today and let’s find the collections that speak to your audience and drive better video results.

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