VueScore™, Calculated

Brand Safety and Contextual Relevance are of the utmost importance to us. As such, we consider video data about engagement, scale, sentiment and relevancy when compiling our VueScore™ video quality metric. VueScores™ are calculated using data from YouTube, IBM Watson and advanced internal Boolean logic uniquely created per campaign. VueScores™ fall on a continuum of 1-100, the higher the score, the better.

Engagement

Measure of video viewer’s intent to engage with content, weighted toward user comments, likes, and dislikes.

Scale

Measure of forecasted reach, with a focus on discovering trends/virality, weighted toward projected video views from channels that allow ads.

Sentiment

Identifies attitudes, opinions, or feelings within video page content and scores that emotional response. Exclusively driven by IBM Watson.

Relevancy

Deterministic algorithm based on how closely video content aligns with the Boolean logic of the segmented collection rulesets created.