VueScore™, Calculated

The VueScore quality metric is calculated using data from YouTube, IBM Watson and proprietary algorithms to score each campaign and/or targeting segment. VueScores are compiled with the following considerations.

Engagement

Measure of video viewer’s intent to engage with content, weighted toward user comments, likes, and dislikes.

Scale

Measure of forecasted reach, with a focus on discovering trends/virality, weighted toward projected video views from channels that allow ads.

Sentiment

Identifies attitudes, opinions, or feelings within video page content and scores that emotional response. Exclusively driven by IBM Watson.

Relevancy

Deterministic algorithm based on how closely video content aligns with the Boolean logic of the segmented collection rulesets created.