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VueScore
The VueScore quality metric is calculated using data from YouTube, IBM Watson and proprietary algorithms to score each campaign and/or targeting segment. VueScores are compiled with the following considerations.
Engagement
Measure of consumer's intent to engage with content, weighted toward user comments, likes, and dislikes.
Scale
Measure of forecasted reach, with a focus on discovering trends/virality, weighted toward projected video views from channels that allow ads.
Sentiment
Identifies attitudes, opinions, or feelings within video page content and scores that emotional response.
Relevance
Deterministic algorithm based on how closely video content aligns with the selected keyword rulesets.