A portion of every YouTube ad buy runs adjacent to irrelevant and possibly unwanted content. This results in media spend that doesn't align with your brand messaging. The most commonly misaligned content categories are Music, Kids' Shows and Gaming. These categories are not necessarily unsafe, but they represent such a large portion of YouTube's ad inventory that they can dominate your campaigns.
To illustrate the misaligned content effect, we've built a calculator populated with data we've
collected from hundreds of campaigns we've run internally for major brand clients. Use this tool to
see how your brand category may be affected by misaligned content.