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Exploring the YouTube Ecosystem – Brad Feinberg

Exploring the YouTube Ecosystem / June 10, 2024


Next in Media talks to Brad Feinberg, VP of Media and Digital for Molson Coors, about the YouTube ad ecosystem. They discuss the impact of YouTube’s growth in the TV market, the role of live sports viewing, and the importance of building audiences across multiple platforms. They also touch on brand safety measures implemented by YouTube and the complexity of buying ads on the platform.