Global Pet Food product

VuePlanner Deserves a Round of A-Paws for CTV Targeting

This pet food brand asked VuePlanner to garner awareness and familiarity of the brand amongst their demo target audience of women, ages 25-54, with a focus of delivery primarily on CTV devices. VuePlanner aimed to engage relevant viewers by aligning ads with curated Dog Lover contextual content.

92.65 %

VCR

7.7 %

Lift Over Completion Rate Benchmark

25.7 M+

Impressions Delivered

Campaign Insights

The key components to the strategic pet campaign:

Audience Targeting

The mixture of VuePlanner’s Contextual Collections and Google’s In-Market/Affinity audiences allowed this brand to reach viewers with affinities to pets, TV and movies, regardless of the immediate content they were viewing. This expanded the campaign’s reach, while still tapping the right viewers within brand suitable and premium trending content.

Device Targeting

Leveraging the Connected TV device allowed for strong reach and video engagement of the brands’s key audience, while the addition of the Smart Phone device optimized click scale and drove top CTR engagement among users.

Why VuePlanner

Custom Targeting: Engaged female viewers interested in the Milk-Bone product by targeting categories such as Pet Supplies, Dog Lovers, TV Lovers, Movie Lovers, and more.

Extend Reach: Maximized reach by targeting top Dog Lover and TV & Movie content that aligned with the interests of the targeted audience.

Transparent Reporting: Provided detailed weekly campaign reporting and granular, post-campaign insights by audience, placement, channel, and keyword to guide optimizations, resulting in quarter over quarter campaign performance improvements.

Looking for a holistic YouTube strategy for the next big game or event?

Performance matters – schedule a demo today and let’s find the collections that speak to your audience and drive better video results.

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